Social media platforms affect political mobilization and campaigning by providing spaces for engagement, discussion, and organization. These platforms enable candidates and activists to connect with potential voters directly, bypassing traditional media. They can facilitate grassroots movements, allowing individuals to organize around specific issues quickly. Social media also amplifies political messages, making them easily shareable, which increases visibility and influence. However, these platforms can also foster polarization and misinformation, complicating political discourse. The immediacy and reach of social media fundamentally change how campaigns are run and how political messages are received and responded to by the public.