Public relations strategies are essential for shaping political narratives by effectively managing perceptions and framing issues. Political entities use communication tools to craft messages that resonate with their audience, reinforce their agenda, and counteract oppositional rhetoric. By controlling the narrative through media engagement, press releases, and social media, politicians and parties can influence public opinion and voter behavior. These strategies are crucial in election campaigns, helping to promote candidates, highlight key issues, and create an emotional appeal that aligns with public values and sentiments.