Public opinion polls shape electoral strategies by providing candidates and parties with insights into the electorate's preferences and sentiments. These polls help assess the popularity of policies, candidates, and potential issues, guiding campaign messaging and resource allocation. Political strategists analyze poll data to tailor their platforms to resonate with voters, thereby enhancing their chances of success. However, reliance on polls can also lead to short-term decision-making, as candidates may prioritize immediate public approval over long-term vision and integrity in their policies.