Populist movements often arise in response to discontent with elite policies, claiming to represent the "common people" against established political classes. These movements typically critique globalization and advocate for national interests, promising to restore power to the electorate. Populist leaders leverage public sentiment and dissatisfaction, often employing simplistic narratives to mobilize support. This can lead to sweeping changes in policy and electoral outcomes, as traditional parties may struggle to address the concerns these movements highlight.