Political leaders utilize media as a tool to communicate policies, shape public narratives, and influence public opinion. Through various channels, including traditional media and social platforms, they convey messages, respond to criticisms, and engage constituents. Effective media strategies enhance visibility and accessibility, allowing leaders to articulate goals and rally support. However, this relationship is double-edged; missteps or negative coverage can damage reputations and lead to backlash. Therefore, mastery of media communication is essential for political leaders aiming to connect with the public and effectively translate their policies into tangible initiatives.