During crises, political leaders typically communicate through media, employing clear messaging to reassure the public and coordinate responses. Effective crisis communication involves transparency, where leaders acknowledge challenges while outlining steps being taken. Utilization of various platforms, including social media, enables rapid dissemination of information and updates. Leaders may also rely on experts to lend credibility to their messages. By maintaining open channels of communication, leaders can cultivate a sense of unity and resilience in times of unpredictability.