Political campaigns adapt to changing communication technologies by leveraging platforms like social media for outreach and engagement. With the rise of digital media, campaigns employ targeted advertising, data analytics, and online fundraising to connect with voters. This shift allows for real-time communication, enabling candidates to respond swiftly to emerging issues and public sentiments. Moreover, innovative strategies such as virtual rallies and interactive content enhance voter participation. As technology evolves, campaigns must continually adapt their strategies to maximize reach and influence, ensuring they resonate with increasingly digital-savvy electorates.