Political advertisements shape voter perceptions by crafting narratives that can influence attitudes toward candidates and issues. Advertisements utilize targeted messaging to engage specific demographics, highlighting particular agendas or accomplishments. They often employ emotional appeals, testimonials, and imagery to resonate with voters, making complex issues more relatable. The timing and frequency of these ads can create momentum leading up to elections, affecting voter mobilization efforts. However, they can also contribute to polarization by emphasizing negative portrayals of opponents. Thus, advertising plays a crucial role in shaping the political landscape and guiding public perceptions during election cycles.