Political actors utilize social media for engagement by leveraging its reach to connect with voters and disseminate information rapidly. Platforms like Twitter and Facebook allow for direct communication, enabling politicians to share their messages and respond in real-time to constituents' concerns. Social media also provides a space for grassroots organizing, empowering communities to mobilize around issues. However, it raises challenges such as the spread of misinformation and potential polarization of public opinion. Overall, effective use of social media can enhance political engagement and democratize access to information, which is vital for informed civic participation.