Media representations of politicians significantly impact public perception, as they shape how individuals view candidates and their policies. Through framing, narratives, and tone, the media influences public opinion by highlighting certain aspects of politicians' personalities and actions. Positive portrayals can enhance a politician's credibility, while negative ones may lead to distrust and disapproval. Additionally, the media plays a crucial role in shaping political discourse by determining which issues receive coverage, thereby influencing the agenda and public awareness of critical political matters.