Lobbyists influence legislation in government by advocating for specific interests and policies, often representing businesses, nonprofits, or special interest groups. They engage with lawmakers and their staff to provide information, insights, and research that can sway opinions and legislative outcomes. Lobbyists may organize grassroots campaigns to mobilize public support or opposition, leveraging media and communication strategies to shape public perception. Their role can be crucial in the legislative process, as they often help draft bills or amendments, ensuring that the interests they represent are considered in policy decisions made by elected officials.