Interest groups mobilize for policy change through a variety of strategies. They engage in grassroots lobbying to rally public support, employ media campaigns to influence opinion, and work directly with policymakers to push their agendas. They also make use of fundraising to support candidates who share their goals. By forming coalitions and leveraging research to back their claims, these groups seek to create a strong voice in the political landscape. Through these coordinated efforts, they aim to exert pressure on government entities to enact favorable policies.