Identity politics significantly shape electoral strategies as political parties leverage group identities—such as race, gender, or ethnicity—to mobilize support and target specific voter segments. By addressing the unique needs and concerns of these groups, parties aim to enhance their appeal and secure votes. However, while identity politics can empower marginalized communities, it may also lead to division and polarization within the electorate. Political candidates often use tailored messaging to resonate with diverse identities, impacting campaign strategies and the overall political landscape.