Grassroots lobbying campaigns operate by mobilizing ordinary citizens to influence decision-makers or public policy. These campaigns typically involve raising awareness around specific issues, organizing events, or using social media to engage the public. By amplifying the voices of community members, grassroots efforts can create a powerful collective force that pressures lawmakers to take action. This approach emphasizes the importance of civic engagement and demonstrates that change can emerge from the bottom-up, rather than solely through traditional lobbying by established interests.