Grassroots fundraising efforts impact political campaigns by democratizing the funding process and enabling candidates to connect with a broader base of supporters. This approach allows individuals, often from underrepresented communities, to play an active role in financing campaigns, creating a sense of shared ownership and engagement. Grassroots fundraising can lead to increased campaign visibility and momentum, compelling candidates to prioritize issues that resonate with their constituents. Additionally, successful fundraising can signal a candidate's viability, attracting further support from larger donors and organizations. Ultimately, grassroots fundraising empowers citizens, enhancing democratic participation in political processes.