Grassroots campaigns differ from established political campaigns primarily by their bottom-up approach, emphasizing community involvement and local mobilization. Grassroots efforts often emerge organically, leveraging social networks and community resources to engage citizens directly. Unlike traditional campaigns, which may rely heavily on funding and media, grassroots initiatives prioritize participation, authenticity, and grassroots organizing. This approach fosters a sense of ownership among constituents, enabling the campaign to resonate with their specific needs. Moreover, grassroots campaigns often advocate for social justice and reform, pushing for policies that reflect the desires of everyday people rather than elite interests.