Crisis communication strategies shape political perception by determining how information is disseminated during emergencies or scandals. Effective strategies can mitigate damage to a politician's or government's reputation by providing timely, transparent information and demonstrating accountability. Conversely, poor communication can exacerbate mistrust and lead to public backlash. The role of media outlets and social platforms in this process is significant, as they amplify messages and influence narratives. Strategic communication thus has the power to redefine public opinion and impact the overall political landscape during crises.