Technological changes have profoundly altered political campaigning by enhancing communication and outreach strategies. The rise of social media has enabled candidates to connect with voters directly and engage them in real-time discussions. Online platforms facilitate targeted advertising, allowing campaigns to tailor messages to specific demographic segments. Furthermore, technology has increased accessibility to political information, empowering voters to make informed decisions. However, it also brings challenges like the potential spread of misinformation and the risk of cyber interference. Consequently, adapting to technological advancements is essential for effective political strategies in contemporary elections.