Campaign advertisements shape voter perceptions by framing political issues and candidates in specific ways. These ads often highlight a candidate’s strengths and opponents' weaknesses, using persuasive language and visuals to evoke emotions and connect with voters. Advertisements can enhance name recognition and influence public opinion through targeted messaging on issues like healthcare, economics, and social justice. The strategic use of advertising in campaigns plays a crucial role in informing and swaying undecided voters while reinforcing existing beliefs among supporters.