Campaign advertisements play a significant role in shaping voter perceptions by influencing opinions and conveying messages about candidates. These ads serve to highlight key issues, promote policy positions, and establish a candidate's image. By utilizing emotional appeals, persuasive narratives, and targeted messaging, advertisements can sway undecided voters and reinforce support among existing followers. Moreover, the rise of digital advertising allows campaigns to reach specific demographics and tailor their content accordingly. However, the effectiveness of these ads can vary, as media literacy among the public affects how messages are received and interpreted.