Archetypes play a crucial role in mythological storytelling by providing universal symbols and themes that resonate with human emotions and experiences. Characters such as the hero, the mentor, and the trickster serve to convey the complexities of life, allowing societies to understand their shared struggles and triumphs. These enduring patterns facilitate the transmission of values and lessons across generations, making myths relatable and meaningful. Through archetypes, storytellers can craft narratives that resonate deeply with audiences, enriching the cultural tapestry of societies.