Archetypes in mythology often cater to societal expectations of gender by reinforcing traditional roles and characteristics. Female archetypes may include the nurturing mother, the wise crone, or the seductress, while male archetypes often embody the brave warrior or wise ruler. These representations influence cultural norms regarding masculinity and femininity, shaping how societies perceive gender roles. While some myths challenge these archetypes, many reinforce the expectations that guide behavior and identity in their respective cultures.