The prominent civil rights leader who advocated for the "Black Power" movement was Stokely Carmichael. Initially active in the Student Nonviolent Coordinating Committee (SNCC), Carmichael helped to translate the civil rights struggle into a call for greater racial pride, community self-sufficiency, and political empowerment for African Americans. Emphasizing a more assertive stance in fighting racial inequality, he coined the phrase "Black Power" in the 1960s. This movement sought to encourage African Americans to embrace their cultural identity and reject assimilation into white society. Carmichael's advocacy highlighted the diversity of thought within the Civil Rights Movement and the importance of self-determination.