The leading figure in the Mexican Revolution was Emiliano Zapata, a prominent revolutionary leader and advocate for agrarian reform. His rallying cry, “Tierra y Libertad” (Land and Liberty), highlighted the plight of landless peasants and demanded the return of land to the indigenous peoples of Mexico. Zapata led forces in Morelos and became a symbol of resistance against oppression and injustice. His vision aimed for social equity and the reform of Mexican agrarian policies, leaving a lasting impact on the country's socio-political landscape even after his assassination in 1919.