The famous Mexican revolutionary leader known for land reform was Emiliano Zapata. He played a key role in the Mexican Revolution (1910-1920), advocating for agrarian reform and social justice for the rural poor. Zapata's ethos was encapsulated in his slogan, "Tierra y Libertad" (Land and Liberty), which underscored his fight for land redistribution to peasants who had been systematically deprived of their rights by landowners and the government. His leadership in the southern states of Morelos and Guerrero garnered a massive following, and he became a symbol of resistance against oppression. Zapata’s ideals continue to resonate in contemporary discussions of land reform in Mexico.