The famous icon associated with the slogan "We Can Do It!" during World War II is Rosie the Riveter. This cultural icon represented the women who worked in factories and shipyards while men were on the battlefield. The image of Rosie, clad in work attire and flexing her arm, symbolized female empowerment and capability in the workforce, challenging traditional gender roles. It aimed to boost morale and encourage women to contribute to the war effort, showcasing their critical role in achieving victory.