The significance of the first televised presidential debate, held between John F. Kennedy and Richard Nixon in 1960, was profound in shaping modern political campaigns. It marked the first time a presidential debate was broadcast on television, allowing millions of Americans to view the candidates' appearances, demeanor, and communication styles. Kennedy's relaxed and charismatic presence contrasted with Nixon's tense and unpolished performance, influencing public perception and voter preferences. This event underscored the growing importance of media in politics, as image became increasingly crucial in electoral success, setting a precedent for how candidates present themselves in future campaigns.