The primary role of the ancient Greek gods and goddesses in society was to explain natural phenomena and human experiences, provide moral guidance, and offer a framework for understanding the universe. They were central to Greek religion, influencing everything from literature and art to daily life and societal norms. Temples were built to honor them, and rituals, sacrifices, and festivals were integral to community life. The deities represented various aspects of life, such as love, war, wisdom, and agriculture, reflecting the values and challenges faced by the ancient Greeks.