Globalization in the 21st century significantly impacted national cultures, leading to both cultural homogenization and revitalization. While global interactions fostered the spread of Western culture and consumerism, they also stimulated a resurgence of interest in local traditions and identities. This dual effect created a dynamic cultural landscape where, on one hand, global brands and ideas permeated everyday life, and, on the other, movements emerged to preserve and celebrate indigenous cultures. Consequently, globalization challenged nations to negotiate their cultural identities amid shifting influences, fostering both integration and resistance as societies adapted to an interconnected world.