The social movement aimed at ending segregation in the United States was the Civil Rights Movement, which gained momentum during the 1950s and 1960s. This movement sought to eradicate systemic racial discrimination and secure voting rights for African Americans, particularly in the South. Key figures such as Martin Luther King Jr., Rosa Parks, and Malcolm X played significant roles in advocating for equality and justice. Landmark events, including the March on Washington and the passage of the Civil Rights Act of 1964, highlighted the struggle against Jim Crow laws. The movement successfully challenged societal norms, leading to significant legal and social reforms in America.