During the Roaring Twenties, American society experienced significant changes characterized by economic prosperity, cultural dynamism, and social liberation. This era saw the rise of consumer culture, as mass production and advertising fueled demand for new products like automobiles and radios. Jazz music and vibrant nightlife marked cultural shifts, with speakeasies and dance halls becoming popular. Women gained more independence, illustrated by the flapper movement and the achievement of suffrage in 1920, transforming traditional gender roles. However, the decade also fostered social tensions, including racial conflicts and debates over modernist values versus traditional norms, setting the stage for future societal changes.