Social media can create accountability in fitness journeys by allowing individuals to share their goals, progress, and experiences with a wider audience. This public commitment enhances motivation and encourages consistency, as followers and friends can provide support, encouragement, and positive reinforcement. Additionally, participating in online challenges or groups fosters a sense of community among individuals with similar goals, making fitness more engaging and enjoyable. Ultimately, social media can transform fitness journeys into collaborative experiences, helping individuals stay accountable and focused.