The traditional color of the wedding dress in many Western cultures is white. This custom became popular during the Victorian era, largely due to Queen Victoria's choice to wear a white gown for her wedding to Prince Albert in 1840. Prior to this, brides typically wore their best dresses regardless of color. The symbolism of white is often associated with purity and innocence, although contemporary interpretations also celebrate personal style and individual preferences. While white remains a classic choice, many brides today opt for a range of colors reflecting their unique personalities and cultural backgrounds.