In Western cultures, the traditional color of a wedding dress is white. This practice became popular in the 19th century, particularly after Queen Victoria of the United Kingdom chose to wear a white gown for her marriage to Prince Albert in 1840. The color white symbolizes purity and innocence, and over time, it has become a standard choice for brides in Western societies. Variations are also acceptable, with some brides opting for off-white, ivory, or even colored dresses to express their individuality. Despite the tradition, many brides now embrace diverse styles and colors, reflecting personal tastes and cultural significance.