The primary purpose of flowers in a plant is reproduction. Flowers contain the reproductive structures necessary for the process of pollination and fertilization. They attract pollinators such as bees, birds, and butterflies with their colors, scents, and nectar, facilitating the transfer of pollen. Once pollination occurs, flowers produce seeds that can develop into new plants, ensuring the continuation of a species. Flowers are also crucial for the production of fruits, which serve to protect seeds and aid in their dispersal.