The primary function of flowers on plants is reproduction. Flowers are specialized structures that facilitate the process of pollination and fertilization. They produce gametes; the male gametes (pollen) are produced by the anthers, while female gametes (ovules) are housed in the ovary. Flowers also attract pollinators, such as bees and birds, through their colors and scents. After successful pollination, flowers can develop into fruits, which contain seeds that lead to the next generation of plants. In this way, flowers play a critical role in the life cycle of flowering plants, ensuring species continuity.