The most popular social media platform in the world is Facebook. Launched in 2004, Facebook has grown to accommodate billions of users globally, providing them with a space to connect, share content, and communicate. The platform allows individuals to create profiles, share updates, and engage with friends and family through posts, comments, and messages. Facebook also has significant implications for businesses and marketers, offering advertising tools and analytics to reach targeted audiences. Despite competition from other platforms like Instagram, TikTok, and Twitter, Facebook remains a central hub in the social media landscape, continually evolving its features to maintain relevance.