The literary term for the main character in a story is "protagonist." The protagonist is often the focal point of the narrative, with their desires, challenges, and growth driving the plot forward. Typically, the audience is meant to empathize with the protagonist and understand their motivations, allowing readers to become invested in their journey. Protagonists may face conflicts with other characters (antagonists), societal norms, or internal struggles. Ultimately, their decisions and transformations are central to the story's theme and overall message.