The part of the flower that attracts pollinators is called the petal. Petals are often brightly colored and may have unique patterns or fragrances that entice insects, birds, or other animals to visit the flower. This process is crucial for pollination, as pollinators transfer pollen from one flower to another, facilitating the reproduction of flowering plants. The color and scent of petals play a significant role in attracting specific pollinators, thereby helping plants to reproduce and continue their species in various ecosystems.