The Memphis in May festival in the U.S. celebrates the legacy of rock and roll music, with a focus on its roots and influential artists. This annual event features diverse musical performances, including famous rock bands, tribute acts, and emerging artists. It honors the city's rich musical history, particularly its connection to icons like Elvis Presley and B.B. King. In addition to live music, the festival includes food vendors, cultural exhibitions, and activities that engage visitors in the local culture. This celebration serves to preserve and promote the enduring impact of rock and roll on American culture.