During the Gion Matsuri in Kyoto, various ceremonial activities take place, showcasing traditional Japanese culture. This month-long festival features grand parades with yamahoko floats, intricate processions, and processional performances. Attendees can also participate in various traditional rituals, such as purifying the streets and visiting shrines to honor the gods. The Gion Matsuri is known for its vibrant atmosphere, cultural significance, and community involvement, making it one of Japan's most celebrated festivals.